Google Analytics is one of the best tools for tracking all elements of your website. Whether you’re a small business owner looking to gain insight on how users interact with your website or the marketing director of a global corporation looking to make strategic decisions about the positioning of your next online campaign, Google Analytics can provide the comprehensive data necessary to make well-informed decisions.
But like any tool, what you get from Google Analytics is only as good as the person using it. It takes extensive industry knowledge and experience to understand all the layers of data that are presented to you, how to extract the most out of the program, and how to apply what’s been derived to your business.
And that’s where we come in with Google Analytics consulting. AcuTech Consulting can help you peel back those layers of data. We provide business-critical insights beyond just the surface-level statistics, and our Google Analytics consultants can help you apply what you’ve learned to your website or e-commerce store.
When Google Analytics begins to track your website’s data, a lot of questions can start to form. For example, “how do the numbers I’m viewing relate to other events on my website’s timeline?” Or, “why is my traffic high, yet I have a low conversion rate?” Or even “how do users progress through my website, and at what points do they leave?”
If you have adopted an online marketing strategy, you most likely take advantage of the many analytics tools at your disposal to maximize the performance of your website, PPC landing pages, and other online marketing tools. But what about all the leads you receive via phone calls? Wouldn’t it be great to have the same kind of detailed, actionable data to determine which of your marketing campaigns are most effectively delivering phone leads? With call tracking, you can gather this information and much more.
These are just a few of the many questions that you may ask yourself when you begin to look at your Google Analytics and other reports. And in order to discern the correct answers, you need an experienced consultant to help you make sense of the data. An experienced, professional analytics consultant will review your data from all possible angles and to provide you with the top-notch support you expect.